July 1, 2022 – Debbie Phillips-Donaldson
The pet food market’s ongoing growth has been a very bright silver lining to the COVID-19 cloud of the past two-plus years, and a significant driver for that has been soaring e-commerce. Signs have pointed to it continuing, but is there a limit to how high online shares can rise?
July 1, 2022 – David Sprinkle
In terms of dog ownership patterns in the wake of COVID-19, as reported here in last month’s column of Petfood Industry magazine, money has mattered. MRI-Simmons national consumer survey data show that the same holds true for cat ownership patterns, though not quite as sharply.
July 8, 2022 – Debbie Phillips-Donaldson
Demands from consumers, including pet owners, increasingly include proof of sustainability and transparency from the brands and products they buy. This is not news, but more and more data keep appearing to make the case, providing support to pet food brands and marketers (and their suppliers) for continuing to invest in sustainable practices.
July 15, 2022 – Debbie Phillips-Donaldson
While the global pet food market is dominated by several large companies—a pattern seen in many economic sectors—smaller players have long been the lifeblood of the industry, often introducing fresh new concepts, products, business models and perspectives. They also may curry favor among certain consumer segments, yet they also often face logistical and financial challenges due to their size.
July 19, 2022 – Debbie Phillips-Donaldson
Here’s a dubious honor: Pet food is outpacing the overall U.S. economy, but not just in terms of growth; inflation in the U.S. pet food market is now higher than that of the Consumer Price Index (CPI). For June 2022, pet food inflation registered at 10.3% year-over-year (YOY), compared to 9.1% for the CPI.